Filter and Segment By Content Types
Audience supports several types of filters that enable you to customize the sessions to which filter criteria are applied.
In the Content filter category, you can also use the Ads filter option to select either Content with Ads or Content without Ads to further narrow the scope of the filter settings.
| Filter Type |
Applies filter settings to |
Returns session data for | Focuses your filtering on |
|---|---|---|---|
| Content |
Content sessions that played with and without ads |
Content session data Ad session data associated with the content |
Content characteristics. Applying a Series filter, such as Friends, returns the data for that series. |
| Ad |
Ad sessions that played with content. Ad sessions that played without content. |
Content session data associated with the ads Ad session data Includes data for ad sessions without content |
Characteristics of ad sessions that played with and without content. For example, applying the Ad Position filter as mid-roll, returns data for the content sessions that played mid-roll ads and mid-roll ad sessions. |
| Content/Ad | All session that played |
Content session data Ad session data Ad session without content data |
All session characteristics. For example. applying the Device Type filter as Apple TV, returns data for all sessions that played on Apple TVs. |
Filter Attributes
| Filter Name | Filter Type | Location | Filter Category |
|---|---|---|---|
| Ad Impressions | Ad | Segment Builder | Ad Impact |
| Ad Load | Ad | Segment Builder | Ad Impact |
| Ads | Content | Segment Builder | Content |
| Filter Builder | Context | ||
| Analytics Workbench | Session View/What | ||
| Affiliate | Content | Segment Builder | Content |
| Segment Builder | First Stream | ||
| Filter Builder | First Stream | ||
| Filter Builder | Context | ||
| Analytics Workbench | Session View/What | ||
| All | Content | Filter Builder | Custom Tags |
| Content | Analytics Workbench | Segment View/Customer Tag | |
| Content/Ad | Segment Builder | Audience | |
| Content/Ad | Segment Builder | Segment | |
| Content | Analytics Workbench | Session View/Sitting AND Pathing | |
| Ad | Segment Builder | Ads | |
| Content | Segment Builder | Custom Tags | |
| Content/Ad | Analytics Workbench | Session View/Where | |
| Content/Ad | Analytics Workbench | Acquisition | |
| Content/Ad | Analytics Workbench | Audience | |
| Content/Ad | Filter Builder | Audience | |
| Ads | Filter Builder | Ads | |
| Ads | Analytics Workbench | Ads | |
| App Count | Content/Ad | Segment Builder | Behavior |
| Brand | Content | Segment Builder | First Stream |
| Filter Builder | First Stream | ||
| Filter Builder | Context | ||
| Segment Builder | Content | ||
| Analytics Workbench | Session View/What | ||
| Category | Content | Filter Builder | First Stream |
| Segment Builder | First Stream | ||
| Filter Builder | Context | ||
| Segment Builder | Content | ||
| Analytics Workbench | Session View/What | ||
| Channel | Content | Filter Builder | Context |
| Segment Builder | First Stream | ||
| Filter Builder | First Stream | ||
| Segment Builder | Content | ||
| Analytics Workbench | Session View/What | ||
| Client ID | Content/Ad | Analytics Workbench | Session View/Who |
| Connection Type | Content/Ad | Analytics Workbench | Session View/How |
| Content Day Part (local time) | Content | Analytics Workbench | Session View/When |
| Content Day Part (local time) | Content | Filter Builder | Context |
| Content Day Part (local time) | Content | Segment Builder | Consumption |
| Content Hour (local time) | Content | Analytics Workbench | Session View/When |
| Content Length in Seconds | Content | Analytics Workbench | Session View/What |
| Content Start Time (local time) | Content | Analytics Workbench | Session View/When |
| Content Type | Content/Ad | Segment Builder | Content |
| Device Type | Content/Ad | Filter Builder | First Stream |
| Content/Ad | Segment Builder | First Stream | |
| Content/Ad | Filter Builder | Context | |
| Content/Ad | Analytics Workbench | Session View/What | |
| Content/Ad | Analytics Workbench | Session View/How | |
| Country / Region | Content/Ad | Filter Builder | First Stream |
| Filter Builder | Context | ||
| Segment Builder | First Stream | ||
| Segment Builder | Consumption | ||
| Daily Average Frequency | Ad | Segment Builder | Ad Impact |
| Date | Content/Ad | Analytics Workbench | Session View/When |
| Day of Week | Content/Ad | Filter Builder | Context |
| Segment Builder | Consumption | ||
| Analytics Workbench | Session View/When | ||
| Day of Week(String) | Content/Ad | Analytics Workbench | Session View/When |
| Day String | Content/Ad | Analytics Workbench | Session View/When |
| Days between First and Last Watched | Content/Ad | Segment Builder | Behavior |
| Days Since Last Play | Content/Ad | Segment Builder | Behavior |
| Device Type | Content/Ad | Filter Builder | First Stream |
| Filter Builder | Context | ||
| Segment Builder | Consumption | ||
| Segment Builder | First Stream | ||
| DMA | Content/Ad | Filter Builder | Context |
| Filter Builder | First Stream | ||
| Segment Builder | Consumption | ||
| Segment Builder | First Stream | ||
| Episode | Content | Filter Builder | First Stream |
| Segment Builder | Content | ||
| Segment Builder | First Stream | ||
| Filter Builder | Context | ||
| Episode Number | Content | Segment Builder | Content |
| Filter Builder | Context | ||
| Analytics Workbench | Session View/What | ||
| Episode | Content | Analytics Workbench | Session View/What |
| First Watched | Content/Ad | Filter Builder | First Stream |
| Segment Builder | Behavior | ||
| Genre | Content | Segment Builder | Content |
| Filter Builder | Context | ||
| Filter Builder | First Stream | ||
| Segment Builder | First Stream | ||
| Analytics Workbench | Session View/What | ||
| Household ID | Content/Ad | Analytics Workbench | Session View/Who |
| Last Watched | Content/Ad | Segment Builder | Behavior |
| Mins per Session | Content/Ad | Segment Builder | Behavior |
| Month | Content/Ad | Analytics Workbench | Session View/When |
| Number of Unique Assets | Content/Ad | Segment Builder | Behavior |
| Playing Time 5-mins Bin | Content | Analytics Workbench | Session View/How |
| Plays Per Day | Content/Ad | Segment Builder | Behavior |
| Quarter | Content/Ad | Analytics Workbench | Session View/When |
| Screen Type | Content/Ad | Filter Builder | First Stream |
| Segment Builder | First Stream | ||
| Segment Builder | Consumption | ||
| Filter Builder | Context | ||
| Analytics Workbench | Session View/How | ||
| Season | Content | Filter Builder | Context |
| Content | Segment Builder | Content | |
| Season Number | Content | Analytics Workbench | Session View/What |
| Segment ID | Content/Ad | Analytics Workbench | Segment View |
| Segment Name | Content/Ad | Analytics Workbench | Segment View |
| Series | Content | Analytics Workbench | Session View/What |
| Filter Builder | Context | ||
| Filter Builder | First Stream | ||
| Segment Builder | First Stream | ||
| Segment Builder | Content | ||
| Session Duration | Content | Segment Builder | Consumption |
| Filter Builder | Context | ||
| Session Duration(Minutes) | Content | Analytics Workbench | Session View/How |
| Session Duration(Seconds) | Content | Analytics Workbench | Session View/How |
| Session Percent Complete | Content | Analytics Workbench | Session View/How |
| Short Month | Content/Ad | Analytics Workbench | Session View/When |
| State | Content/Ad | Segment Builder | Consumption |
| Filter Builder | First Stream | ||
| Filter Builder | Context | ||
| Segment Builder | First Stream | ||
| Subscriber ID | Content/Ad | Analytics Workbench | Session View/Who |
| Total Minutes | Content/Ad | Segment Builder | Behavior |
| Unique ID | Content/Ad | Analytics Workbench | Session View/Who |
| Use Month To Date (Yes / No) | Content/Ad | Analytics Workbench | Session View/When |
| Use Year To Date (Yes / No) | Content/Ad | Analytics Workbench | Session View/When |
| Viewers Completed Content (Yes / No) | Content | Analytics Workbench | Session View/Who |
| Week | Content/Ad | Analytics Workbench | Session View/When |
| Year Month | Content/Ad | Analytics Workbench | Session View/When |
| Year Quarter | Content/Ad | Analytics Workbench | Session View/When |
| Year Week | Content/Ad | Analytics Workbench | Session View/When |
| Year | Content/Ad | Analytics Workbench | Session View/When |