Orientation for data analysts building a pipeline on the Conviva Connect App Flow Data Feed and App Event Data Feed: which feed to choose, the schema, metric SQL and delivery setup.
Updated 2026-10-09·app feed, app flow data feed, app event data feed, conviva connect, journey analytics
Conviva Connect delivers your App data to your own storage as two feeds, so you can load it into a warehouse and build your own reporting.
App Flow Data Feed: one row per instance of each flow you configure in Conviva, with its outcome, duration and errors. Delivered every minute.
App Event Data Feed: one row per event your app reports and you mark for export. Delivered hourly.
The two feeds join on ClientId and UserId. Both deliver their metrics and metadata inside JSON columns, which Build your first App pipeline, step 4 shows how to read.