Audience Scenario—Explore Consumption Paths and Affinities

Use the Pathing pages to monitor and analyze your most critical consumption paths that drive engagement across your series, channel, and episode offerings. Critical path flows often indicate either content affinities, where viewers from one series, channel, or episode commonly continue viewing a follow-on series, channel, or episode; or drop-offs, where viewers stop watching.

Scenario—Explore Consumption Paths and Affinities

This scenarios covers:

• Analysis and Correlations.
• Content Path Maps and Affinities.
• Series, Channel, or Episode Pathing Page.

Analysis and Correlations

Start with this Dashboard

Content Path Maps and Affinities

Explore viewership paths and affinities between your series, channels, and episodes.

Monitor the paths that drive engagement across your content offerings to explore the strength and frequency of content affinities.

• Discover which 'lighthouse' assets actually increase viewership. 
• Quickly determine which assets lead to pass-throughs and drop-offs.

Series, Channel, or Episode Pathing Page

Hover over paths to view the lead in and lead out viewership flows.