DMA Page
The DMA page displays detailed data and metrics based on the selected data point. You can use this data to analyze detailed user behavior within the DMA, such as viewership metrics and content engagement comparisons.
This page contains the following data areas:
Interval and Filter settings
The default interval is Last 7 Days. Click the drop-down to customize the intervals for the current interval and the comparison interval. See Intervals for more details.
The filter bar shows the current filter settings and the Create Segment button.
Click the filter bar to create and modify filters.
Consumption by DMA
This consumption map shows the color-coded data point for the selected DMA with viewership (minutes / per viewer) by color and circle size.
Mouse over the data point to display the data details.
Viewership Metrics
These viewership metrics display the metric values for the current interval. The percentage below each metric indicates the change in value from the previous interval.
- Click a metric or comparison percentage to the related data for that metric.
- Click the Total Unique Viewers metric to jump to the Unique Viewers page for detailed viewer analysis.
Top Content By Engagement and Plays
These KPIs show time series of the viewers, plays, and minutes per viewer over the selected interval. Mouse over any data point to display the data details. Click a metric name to toggle the metric display.
Click a data point on the time line to analyze the related data by times tamp. The Viewers Per Day time line also jumps to the Unique Viewers page for detailed viewer analysis.
Content Plays by Device Type
This plays chart displays consumption by device type, so you can quickly determine the proportion of usage by each device type.
- Mouse over any data point to display the data details.
- Click a data area and select the option to open the Device Page with detailed plays data for that device.
Plays by Day Part and Day of the Week
This chart displays content consumption data over days and day parts, so you can quickly analysis patterns in the consumption times for the current segment over the last 7 days. Mouse over any data point to display the data details.
Click a data area and select the option to open the Day Part Detail page with detailed consumption data during that period.