Conviva’s Connect Data Feeds provide an easy route to ingest Conviva data into your data warehouse for further analysis. Data Feeds unlock many new use cases, for instance, powering an internal dashboard with audience data, drilling into churn factors, or forecasting system load.
Data Feeds are flexible and can be configured by selecting:
-
The feed you want: Video Session, Ads Session, or App (Flow and Event), each with its own metrics and metadata
-
Output file format: CSV, Avro, or Parquet. Every feed supports all three, and the choice is independent of the export frequency.
-
Export frequency
-
Export location (FTP/SFTP, Amazon Web Services (S3), or Google Cloud Services)
Conviva offers a range of Data Feed types across SEI to suit your requirements:
| SEI |
|---|
|
Video Session Feed: Session-level metrics and metadata with custom tags. Start here to choose a feed, review the schema, and build a pipeline. |
|
Ads Session Feed: Ad session-level metrics and metadata, one row per ad play, delivered daily or hourly. Start here to review the schema and build a pipeline. |
|
App Flow Data Feed: One row per instance of each flow you configure, with its outcome, duration and errors, delivered every minute. Start here to choose a feed, review the schema, and build a pipeline. |
|
App Event Data Feed: One row per app event you mark for export, delivered hourly. Start here to choose a feed, review the schema, and build a pipeline. |
Common Use Cases for Using Data Feeds
-
Understand End User Experience and Improve Retention: Use the feeds to understand end user experience, including customer preference and customer sentiment. Combine them with CRM data, contact center logs, or app-store ratings to identify the behaviors linked to churn. Session, flow, and event-level data isolate the issues that contribute to dissatisfaction, so you can act on them to improve engagement and retention.
-
Optimize a Key Metric: Connect Data Feeds support detailed analysis of how various dimensions (such as device type, geography, or network) affect a selected metric. For example, examining purchase completion rates on mobile devices in a specific region. Identify the influential factors contributing to system performance and accordingly estimate the effect of improvements.
-
Identify Fraudulent or Abusive Activity: Use Conviva Feeds with CRM or identity data to detect abnormal or high-risk behavior. For example, concurrent logins from distant locations, or patterns indicating restreaming attempts. Investigate event-level details to respond proactively.
-
Support Personalization and Improve Journey Completion: Use Conviva Data Feeds with CRM-based segmentation to get meaningful customer cohorts based on behavior or preferences. Identify users who pause mid-journey and trigger targeted prompts to help them complete key actions.
App Data Feeds
App Data Feeds provide a regular file delivery of data to a chosen location, ideal to gain insight into user behavior, experience metrics, and actionable diagnostics for business, technology, and operational teams. The App Flow Data Feed is delivered every minute and the App Event Data Feed is delivered hourly. Together they enable application outcome performance analysis at multiple layers of granularity.
App Data Feeds show how users behave by recording which experience metrics influence engagement. Instead of time-series data that only records event counts, the feed measures how long users spend in each part of the journey, for example login, search, browsing, playback, or purchase.
Use the metrics and dimensions to identify patterns, link performance issues to business outcomes, and create custom metrics through Pulse UI. The datasets support analysis across geographies, devices, networks, and app versions, so you can see how user experience affects churn, engagement, and revenue.
| Data Feed | Contents | Use Cases |
|---|---|---|
| App Flow Data Feed |
Flow level metrics, metadata and session data. |
Recommendation Engines User Journey Analysis |
| App Event Data Feed |
Event level metrics and metadata. |
Full Manual Mode |
Video & Ads Feeds
Video and Ads Feeds enable exporting video streaming data for Session and Ad. The summary includes metadata, such as viewerID, and metrics (aggregated from event logs), such as Playing Time.
A session spans the moment the client starts it until the client terminates it. Each delivered row is a snapshot of one session at the close of the interval the file covers, which supports session-level performance analysis.
Video Session Feed: schema and calculations
The Conviva Connect session summary files contain the hourly and daily delivery frequencies of offline historical logs of your Conviva data across the supported Conviva data models. For a data analyst building a pipeline, start with Video Session Feed: Start Here.
-
Video Session Feed: Start Here (overview, feed choice, and the end-to-end walkthrough)
-
Content Session Summary (metric definitions and SQL)
-
Ad Session Summary (ad metric definitions and SQL)
Get Started with Conviva Connect
-
Enable Conviva Data Feed
To enable a App or Video Feed, reach out to your Conviva Representative or contact Conviva Support.
Conviva will configure your delivery frequency and destination options.
-
Get the Conviva Data Feed
The method of delivery is either to a data store, such as a Google Cloud Storage bucket, an Amazon S3 bucket, or SFTP file transfer.
- Choose the output file format: CSV, Avro, or Parquet. CSV follows the standard described in RFC 4180.
- Format and delivery frequency are independent. Any supported frequency delivers in any of the three formats.
- File names depend on the format you choose. Your Conviva Representative confirms the naming for your account when the feed is configured.
For more details about the delivery destinations, refer to:
For more details about managing the S3 Bucket and AWS Role with the KMS encryption for SSD upload, refer to:
For more details about how to use Conviva Connect Content Summary reports, refer to:
For more details about how to derive the Streaming Performance Index (SPI) data based on Content Summary reports, refer to:
For more details about how to generate Quality Impacted Assets (QIA) report, refer to:
If you are migrating an existing legacy SSD pipeline to Conviva Connect, refer to: