Nexa Use Cases
Nexa, Conviva’s conversational AI interface, enables data analysts, product teams, and marketing professionals to discover, monitor, and resolve user experience issues in real time. The platform processes multi-dimensional user data across three core areas: customer experience and product analysis, root cause investigation, and app issue resolution and marketing campaign tracking. By combining real-world user-dimensional analysis with contextual segmentation, Nexa transforms raw streaming and application data into actionable business outcomes.
Data Analyst Guide for Customer Experience / Product Insights
Use Nexa as a co-pilot for natural prompt discovery of user experience impacts to evaluate areas for UI, navigation, performance, and feature improvements.
Discover UI, navigation, performance, and feature improvements
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Gain a complete, real-time view of engagement, experience, and performance
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Compute experience metrics for critical user flows
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Seamlessly blend real-time and historical analytics
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Discover how feature changes impact customers
Example: What are the active SPI improvement opportunities?
Select the option “ Break down by Assets"
Generate a report
Why is SPI for Cricket- the final 51.55? OR Why is the SPI so low?
Drill down on Chromecast
Co-pilot for Data Analysts Insights
The platform enables customized, cross-feature report generation by combining time series and dimensional analysis for targeted examination of patterns, user experience, and service performance. Custom metrics and dimensions might be readily created to focus analysis on the most critical performance areas, while detailed metrics and related dimensions are continuously monitored to assess and maintain the overall health of the application ecosystem.
Analyze Overall Health of App Ecosystems
Example: Which assets have the maximum playing time?
What is the SPI for Sports 1 - Live
SPI by Device Name
Investigate the specific causes for the 0.00 SPI on Chromecast
Why is the SPI for Android TV 0?
Digital Partner for fixing App and Customer Issues
Access a digital partner for fixing App and customer issues, before major user impacts.
Analyze Impacted Session Timelines
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Perform issue resolutions and continuous improvements
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Monitor overall operational performance metrics
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Drill down to discover impacts and analyze impacted session timelines and viewer experiences.
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Access historical and real-time data with customized granularity.
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Easily monitor overall app performance and detailed metrics for each user.
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View detailed user and event timelines to pinpoint experience impacts
Provide the analysis for high rebuffering for the last 7 days
Top Devices by High Rebuffering
Break down by Device Manufacturer
Break down by App Name
Show me the details for Olympics IOS
Break down by ISP
Assistant for Marketing Campaign Data
Use Nexa as a partner to improve campaign effectiveness and market data analysis.
Campaign Effectiveness and Market Data Analysis
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Gain a complete, real-time engagement, across campaigns.
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Access pre-computed patterns and AI-driven insights on how users move through an application.
