Audience Overview

Audience measures and maps your content consumption, and enables metrics that help you proactively respond to content drivers that have the most impact.

Updated 2026-07-01 viewer-insights-overview

Audience Overview

Audience measures and maps your content consumption, and enables metrics that help you proactively respond to content drivers that have the most impact. Dimensions allow you to segment engagement to understand all consumption levels, such as Day parts, Time of Day, Geo/Region, Device Types, Screen types, Genre and Categories. From the main Overview pages, drill-down into data detail pages, such as DMA/Region, device, content, and time specifics. You can also export data from each page for sharing with other business users or as data feed inputs to other tools for further analysis.

Note: To display data from the previous day, Audience starts generating data at 12:00 a.m. in your account's local time zone on the next day and completes data generation within 6 hours, depending on the volume of data received.
The Audience mutable metadata feature enables more precise data analysis of viewers with live program changes. With this feature, Audience tracks program changes when viewers watch different programs within the same session, so you can monitor continuous engagement associated with multiple programs. Mutable metadata supports data for up to 20 days prior to feature activation date. For more information regarding the mutable metadata feature, contact your Conviva representative.

Content Strategy Executives Content Marketeers Product Management
  • Which content is driving the most engagement and viewership across dimensions, such as geo, device, and dayparts/days of the week?
  • What is the impact of dropping or adding content to your catalog? Did overall viewership grow or contract? Did the content change improve the ROI of any content?
  • Which strategic role did the content contribute to–lighthouse, pass-through, or drop-off?
  • Which customer groups watched the most, on which device, during which day parts, and which geo's?
  • Which content affinities developed between content series and how can the content be cross-promoted to increase engagement and viewership?
  • Which promotional campaigns and channels brought in the most engaged audience?
  • Which product feature, for example vertical video in portrait enhanced series consumption and engagement?
  • On which device types did your viewers watch the most content?
  • Which device types are best suited to promote content viewing across various content types?
  • What are the best content formats to drive consumption, e.g. full-recap vs. rapid replay?

Audience provides an extensive set of dashboards with widgets for content and viewership measurement and analysis.

For more details, see Audience Quick Guide.