Audience Help
Audience provides business managers and executives with a complete view of their streaming audiences across streaming platforms, including composition, trends, and other factors that drive changes in the audience engagement. These insights empower decisions and content management actions that can increase engagement, boost retention, and increase monetization.
Note: To display data from the previous day, Audience starts generating data at 12:00 a.m. in your account's local time zone on the next day and completes data generation within 6 hours, depending on the volume of data received.
The Audience mutable metadata feature enables more precise data analysis of viewers with live program changes. With this feature, Audience tracks program changes when viewers watch different programs within the same session, so you can monitor continuous engagement associated with multiple programs. Mutable metadata supports data for up to 20 days prior to feature activation date. For more information regarding the mutable metadata feature, contact your Conviva representative.
Audience Features
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