Audience Dashboards
The Audience dashboards enable content and viewership analysis and diagnostics so you can monitor and improve viewership and content engagement. With these dashboards you can monitor your overall content and viewership performance as well as drill-down in to device, segment, series, channel, episode, affiliate and other data for detailed analysis, such as:
- Content strategy executives identify engagement and viewership trends across dimensions, such as geo, device, and dayparts / days of the week, along with the impacts of adding or dropping content.
- Content marketeers monitor affinities between content series, detect which groups watched the most, and measure the impact of promotions.
- Product managers discover product features most enhance series consumption, and highlight top performing device types and content formats.
Audience dashboards provides the following set of pre-defined dashboards for content and viewership analysis.
| Audience Dashboards | Description |
|---|---|
| Overview | The Overview dashboard provides an executive view of content consumption and key consumption metrics, along with the comparative percent metric change over the previous time interval. You can also click data points within the widgets, such as the Total Unique Viewers metric in the metrics list or the Viewers Per Day time-line in the KPIs Over Time widget, to display data details. |
| Content | |
| Series Overview | The Series dashboard provides a series view of the content consumption including series KPIs and comparisons based on the number of Plays and minutes played. Also, view a series leaderboard with a complete consumption profile including number of Plays (viewer access) and % watched (engagement). |
| Channel Overview | The Channel Overview dashboard provides a high-level view of your channel consumption and channel engagement metrics that enables quick insights into channel activities, patterns for channel usage, and rising / declining channel trends. This data can help you measure the impact of channel programming decisions, such as channel prioritization, drive decisions on channel resources, as well as monitor trends in channels usage. |
| Episode Overview | The Episode Overview dashboard high-level view of your episode consumption and episode engagement metrics that enables quick insights into the activities, patterns of episode viewing, and rising / declining episode trends. This data can help you measure the impact of episode placement decisions, such as episode follow-on engagement, drive decisions on episode themes, as well as monitor trends in episode popularity. |
| Affiliate Overview | The Affiliate Overview dashboard displays a high-level view of your affiliate use and affiliate metrics that enables quick insights into affiliate utilization, patterns for affiliate usage, and rising / declining affiliate trends. This data can help you measure the impact of affiliate programming decisions, drive decisions on affiliate resourcing, as well as monitor trends in content consumption over your affiliates. |
| Device | |
| Device | The Device dashboard displays a high-level view of the consumption on your supported devices that enables quick insights into consumption breakouts and patterns across device types, and device popularity. This data can help you measure the drivers of viewership trends by device type, such as the most widely-used devices for sporting events, and the relative popularity of device types across viewing times, such as day parts. |
| Pathing | |
| Series Pathing | The Series Pathing dashboard illustrates the series paths so you can quickly gain insights into which assets lead to pass-through and drop-offs, discover content affinities, determine which 'lighthouse' assets are increasing viewership, and monitor the pathing decisions across the selected viewer segment. |
| Channel Pathing | The Channel Pathing dashboard illustrates the channel paths used by your viewers so you can quickly gain insights into which channels lead to content pass-through and drop-offs, discover affinities between content and channel use, and determine if channel use led to 'lighthouse' assets that increased viewership. You can also monitor the pathing decisions across channels for the selected viewer segment. |
| Episode Pathing | The Episode Pathing dashboard illustrates the episode paths used by your viewers so you can quickly gain insights into which episodes lead to episode pass-throughs or drop-offs, discover affinities between content and episode viewing, and determine which episodes promoted 'lighthouse' assets that increased viewership. You can also monitor the pathing decisions across episodes for the selected viewer segment. |
| Viewers | |
| Viewer Acquisition | Viewer Acquisition enables streaming content publishers to analyze viewer acquisition patterns and viewer behaviors to better understand the factors driving new viewer engagement. The insights derived are especially useful for Marketing teams to optimize their viewer acquisition strategies, such as identifying which assets and promotions drive the most viewership. |
| Viewer Retention | Viewer Retention enables streaming content publishers to analyze viewer retention and engagement patterns to better understand content performance and optimize viewer retention strategies. For example, Marketing teams can discover which promotions had the highest impacts on viewership along with opportunities to further promote under-performing content with declining viewership. |
| Segment Overview Dashboard | The Segment Overview dashboard helps you understand your audience based on consumption or behavioral patterns that identify which segments have the highest reach (size of audience) as well as emerging segment trends. This dashboard contains visual and tabular data displays of content consumer groups and interrelationships across groups for the selected period. |
| Segment Management Dashboard | The Segment Management dashboard helps you understand the details for each segment as well as create new segments and edit existing segments. For a detailed list of segment definitions, see Audience Segments. |
| Ads | |
| Ads | The Ads dashboard lists of the ad campaigns active in the select period along with campaign data, such as household reach, ad impressions, and average frequency to help you quickly determine the overall effectiveness of the campaign. |
| Ad Details | The Ad Details dashboard displays a high-level view of your ad consumption and ad consumption metrics that enable quick insights into patterns of ad consumption and audience reach. |
| Analytics Workbench | |
| Analytics Workbench | The Analytics Workbench enables users to build customized filters, visualizations, and data based on selected dimension and metrics. |
| Saved Analyses | Access and managed saved analyses. |