VSI Ads Session Feed

The VSI Ads Session Feed delivers session-level ad metrics and metadata, including ad quality (QoE), engagement, delivery, and performance, for optimizing ad revenue and viewer experience.

Updated 2026-08-04 ad-feed

Retrieves viewer experience by combining statuses, metrics, and dimensional metadata. It refers to Conviva's advanced analytics and diagnostics for video advertising, providing real-time insights into ad quality (QoE), engagement, delivery, and performance through rich dashboards and data feeds, helping publishers optimize ad revenue and viewer experience by identifying issues like buffering, start failures, and abandonment, and correlating them with specific ad elements. It offers granular, session-level data, allowing deep dives into ad breaks (pre-roll, mid-roll, post-roll) and correlating user behavior with ad events.

Ad Feed Schema

Each line of the Ad Feed record contains the information:

Ad Details Device Location Network Time/Status Session/Content VSF/VPF/Errors

  • Ad Title

  • Ad Session ID

  • Ad Manager Name

  • Ad Manager Version

  • Ad Pod Type

  • Ad Stitcher

  • Advertiser Category

  • Advertiser ID

  • Ad Break ID

  • Ad Campaign Name

  • Ad Category

  • Ad Classification

  • Ad Creative ID

  • Ad Creative Name

  • Ad Day Part

  • Ad Description

  • First Ad ID

  • First Ad System

  • First Creative ID

  • Ad ID

  • Ad Is Slats

  • Ad Position

  • Ad Sequence

  • Ad System

  • Ad Technology

  • Ad Type

  • Ad Unit Name

  • Advertiser

  • Device ID

  • Device OS

  • City

  • State

  • Country

  • Continent

  • ASN

  • ISP

  • IPv4

  • IPv6

  • IP Address

  • IP Type

  • Browser

  • Browser Version

  • Household IP

  • Content Watched Time

  • Start Time

  • Start Time Ms

  • Playing Time

  • End Time

  • End Time Ms

  • Startup Time

  • Ended Status

  • Session Ended Status

  • Stream URL

  • Avg Bit Rate

  • Segment ID

  • Rebuffering Events

  • Rebuffering Time

  • Content Length

  • Content Asset Name

  • Content Session ID

  • VAST Media File API Framework

  • is Live

  • Session Tags

  • Viewer ID

  • Household ID

  • Error List

  • Fatal Error Codes

  • Video Playback Failure Errors Business

  • Video Playback Failure Errors Tech

  • Video Start Failure Errors Business

  • Video Start Failure Errors Tech

  • Startup Error