Advanced Segments

In Audience, segmentation of viewer consumption data enables deep drill-downs and analysis of critical viewer and consumption patterns. The following types of data segmentation are supported:

• Viewer based segments (viewer selection based on basic and complex session attribute matching) Use the Segment Manager to create data sets of viewers based on matching session attributes. These data sets include all the data of viewers who match the specified criteria. Example: Show me the list of viewers who watched Game of Thrones on an iPhone Segment Manager: Content > Series = Game of Thrones, Consumption Attributes > Device Type = Apple iPhone

• Joined viewer based segments (pure viewer selection based on the intersect of different segments) Use Segment Manager to join multiple segments with each segment containing a data set of viewers based on matching the specified session attributes. These data sets include all the data of viewers who match the specified criteria. Example: Show me the list of viewers who watched Game of Thrones and watched any show on an iPhone. Segment Manager: 1st segment: Content > Series = Game of Thrones 2nd segment: Consumption Attributes > Device Type = Apple iPhone Joined segment: Intersect of 1st segment and 2nd segment

• Session based data sets (sessions based on filtered session criteria) Use Filters to select session data set based on matching session criteria. These data sets include only the matching session data, no other data from the session viewers are included. Example: Show me all Game of Thrones sessions on Roku. Filter Settings: Series = Game of Thrones, Device Type = Roku

Viewer-based Segments

Viewer-based segments use session attribute matching to identify viewers that match the specified session attributes and then select data associated with those viewers.

For example, in this data set specifying The Game of Thrones as the watched series identifies Bob as a viewer.

Viewer-based segmentation includes data from Bob's sessions in the segmented data set.

Joining viewer-based segments limits the data set to the intersect of the joined segments.

Session-based Segments

Session-based segments use filter settings as the criteria for session selection.

For example, in this data set setting the filter criteria as The Game of Thrones series and Roku device type selects only the sessions that match the specified filter settings. Other sessions data for the same viewer is excluded.

Viewer-based Segments Examples (basic and complex session attribute matching)

Includes all session data for viewers with matching criteria.

Example Data set: Content > Series = Game of Thrones

Data set contains all session data for viewers who watched the Game of Thrones.

Data Sets

Example Data set: Content > Series not = Game of Thrones

Data set contains all session data for viewers who did not watch the Game of Thrones.

Data Sets

Example Data set: Content > Series = Game of Thrones, Connect Type not= WIFI

Data set contains all session data for viewers who watched the Game of Thrones, but not on WIFI.

Data Sets

Example Data set: Content > Series = Game of Thrones, Connect Type = WIFI

Data set contains all session data for viewers who did watched the Game of Thrones on WIFI.

Data Sets

Joined Viewer-based Segments (based on the intersection of joined segments)

This type of segmentation provides true viewer segmentation that includes all data for viewers who match the criteria of each the joined segments.

Example Data set: 1st segment: Content > Series = Game of Thrones, 2nd segment: Connect Type = WIFI

Data set contains all data for viewers who watched the Game of Thrones and also watched any show on WIFI.

• 1st segment viewers who watch game of thrones: (Andy, Bob, Cathy, Emily)

• 2nd segment viewers who watched on WIFI (Andy, Dan, Emily)

• Joined intersection: Andy, Emily

Segmentation for 1st Segment

Segmentation for 2nd Segment

Segmentation for Joined Segment

Example Data set: 1st segment: Content > Series not = Game of Thrones, 2nd segment: Connect Type not = WIFI

Data set contains all session data for viewers who did not watch the Game of Thrones and also did not watch any show on WIFI.

• 1st segment viewers who did not watch game of thrones: (Dan, Gary)

• 2nd segment viewers who did not watch on WIFI (Gary)

• Joined intersection: Gary

Segmentation for 1st Segment

Segmentation for 2nd Segment

Segmentation for Joined Segment

Session based segments (filtered session criteria)

Use Filters to select a data set based on matching session criteria. Selects only the matching sessions, not other viewer data.

Example: Show me all Game of Thrones session on Roku

Filter Settings: Series is equal to Game of Thrones, Device Type is equal to Roku

Data Sets