Segment provides viewer-based data sets, returning all the data related to the viewers that match the specified criteria. It enables you to have better understanding of viewer behaviors and do deeper analysis toward your viewers.
Conviva provides two dashboards regarding segment:
Segment Overview: It enables you to understand your audience based on consumption or behavioral patterns that identify which segments have the highest reach (size of audience) as well as emerging segment trends.
Segment Management: It enables you to understand the details about each segment, and create and edit segments.
You have two ways to create segments:
Click Create Segment from any page of Viewer Insights except from the Viewer Acquisition and Viewer Retention pages
Create a segment by saving a filter as a segment
| Segment Features | Example Usages |
|---|---|
| Behavior Segments | To save your time of creating segments, Conviva provides standard and advanced behavior segments based on data science analysis techniques. You can use these segments directly to drive a better understanding of your audience behavior. |
| User Created Segments | To meet your extra requirements of segments, Conviva enables you to create customized segments. |
| User Created Joined Segments |
To refine the viewership focus for querying complex viewership behaviors, create the joined segments. |
| Segments Based on Filters | After getting the filtered session data by using a filter, if you want to understand more regarding the viewers who match the specified filtered session attributes, you can save the filter as a segment. The segment contains viewer-based data for the group of viewers that have sessions matching the filter settings. |
|
Segment Overview Dashboard |
To identify which segments have the highest reach (size of audience) as well as emerging segment trends, use the Segment Overview dashboard. |