Audience FAQ — Conviva Docs

Conviva Audience is a leading streaming data application that provides business managers and executives a complete view of their streaming audiences across streaming and social platforms, including composition, trends, and other factors that drive changes in the audience engagement. These insights empower decisions and content management actions that can increase engagement, boost retention, and increase monetization.

Within the Conviva application platform, Audience differs from SEI in the type of data analyzed and the targeted insights. Audience provides audience and viewership analysis based on historical data for daily and longer time frames, while SEI provides advanced streaming and quality of experience data based on real-time data feeds and historical data for minute, hourly, daily, and longer intervals.

Key Differences Between Audience and SEI

Functional Area	Audience	SEI
Application Focus	Audience and viewership analysis and planning Advertising planning and policy impacts Demographic analysis of content and ad viewership	• Streaming performance and quality of Conviva SEI Advertising impact on content stream performance
Timeframes	Historical data: daily, weekly, monthly, yearly, custom intervals	• Real-time data • Historical data: minute, hourly, daily, weekly, monthly, yearly, custom intervals.
Session Handling	Sessions based on video start and stop. Sessions automatically ended at day boundaries, with new sessions started for each day.	• Sessions based on video start and stop. Sessions can cross day boundaries.
Metric Data	Query engine optimized for historical viewership and audience analysis based metrics that end at each day boundary. Metrics based on audience and viewership Analytics Workbench for customized queries and visualizations.	• Query engine optimized for real-time and historical streaming performance and experience analysis, based on started, ended, lifetime, and interval metrics. Metrics based on streaming performance and quality of experience