Audience Metadata

This table shows the variations and locations of Audience metrics throughout the various dashboards and drill-downs.

Updated 2026-05-29 metadata, vi application, metrics

This table shows the variations and locations of Audience metrics throughout the various dashboards and drill-downs.

Ad dimensions for Advertiser and Campaign are available in the Ad Campaign page. The Placement dimension is available in the Analytics Workbench.

The following metadata shall be provided for video content:

Key Type Description
"c3.cm.contentType" string Advanced content delivery methods along with Live and VOD.

Acceptable values: "Live", "Live-Linear", "DVR", "Catchup", "VOD".

"c3.cm.channel" string The channel on which the content is consumed.

Example: "ABC".

"c3.cm.brand" string The name of the brand to which the content belongs.

Examples: "ABC X", "ABC Y".

"c3.cm.affiliate" string Affiliate or MVPD name for TV Everywhere authenticated services.

Examples: "Xfinity", "Comcast".

"c3.cm.categoryType" string Content business categories of interest.

Examples: "Episodic", "Movies", "News", "Sports", "Events", "Informercials", "Shorts", "Promos".

"c3.cm.name" string Name of CMS Provider.

Examples: "CMS", "ROVI", "TMS".

"c3.cm.id" string Unique asset identifier to query CMS system to gather additional asset metadata information for a specific asset.

Example: "003b094d-fc5c-3d5a-8ed0-301bf848291e".

"c3.cm.seriesName" string The name of Series. Set the value only if the metadata cannot be gathered from CMS System. Null if not applicable.

Examples: "Friends", "Null".

"c3.cm.seasonNumber" string The Season number. Set the value only if the details cannot be inferred from Asset Provider Server. Null if not applicable.

Examples: "1", "Null".

"c3.cm.showTitle" string The name of the Episode or Show Title. Set the value only if the details cannot be inferred from Asset Provider Server. Null if not applicable.

Examples: "The One with All the Cheesecakes", "Null".

"c3.cm.episodeNumber" string The Episode number. Set the value only if the details cannot be inferred from Asset Provider Server. Null if not applicable.

Examples: "3", "Null".

"c3.cm.genre" string The Primary content genre. Set the value only if the details cannot be inferred from Asset Provider Server. Null if not applicable.

Examples: "Drama", "Null".

"c3.cm.genreList" string The list of the applicable content genre. Set the values in a comma separated list only if the details cannot be inferred from Asset Provider Server. Null if not applicable.

Examples: “Drama, Crime, Political, Violence”, "Null"