The Audience dashboard provides business managers and executives with a complete view of their streaming audiences across streaming and social platforms, including composition, trends, and other factors that drive changes in the audience engagement. These insights empower decisions and content management actions that can increase engagement, boost retention, and increase overall streaming monetization.
In Audience, create the segments most relative to your target viewers, for example viewers of a first episode in a series, viewers with their first watch during the last 30 days, and viewers who watched the last sporting event.
In Social, analyze the related campaign activities and related videos.
Then, in the Audience dashboard, select the related Social and Streaming rules to display the streaming and social data for comparative analysis.
