VSI Product Surfaces

How the Video, App, and Ads product surfaces are organized in Pulse, and what each one covers.

Updated 2026-08-06 product surfaces, video, app, ads, pulse navigation, naming

VSI Product Surfaces New Aug 6, 2026

Video Streaming Insights (VSI) is the umbrella product. Underneath it sit the product surfaces you select from the left navigation in Conviva Pulse. Each surface analyzes a different part of the streaming experience, and all of them draw on the same Conviva Digital Intelligence Platform.

Pulse left navigation listing Video, App, Ads, Audience, and Integration, with Video and App highlighted

The Pulse left navigation. Video and App carry the product-surface names introduced in the August 6, 2026 release.

The surfaces

Surface What it covers Where to start
Video Video streaming Quality of Experience (QoE) and audience engagement — playback failures, startup performance, rebuffering, and viewership. Conviva VSI Video
App Application analytics — real-user experience, engagement, critical user journeys, and front-end and network performance. Conviva VSI App
Ads Advertising analytics — ad delivery, ad startup performance, and ad-related failures. Conviva VSI Ads
Audience Audience and viewer analytics — segments, households, and demographic-level viewership. VSI Audience

Naming

As of the August 6, 2026 Pulse release, the navigation labels match the product-surface model used throughout this documentation:

  • App — previously labelled DPI in Pulse navigation.
  • Video — previously labelled Video Streaming Insights in Pulse navigation.
  • Ads — unchanged.

The rename is a labelling change only. No dashboards, metrics, filters, saved views, permissions, or API behavior changed as part of it, and no action is required from you.

A note on "DPI". DPI is no longer used as a name for the App surface. It now refers to Digital Patterns Insights (DPI), a separate standalone Conviva product. The DPI Sensor keeps its name — it remains the sensor family used for App analytics. To learn more about Digital Patterns Insights, contact your Conviva account team.

Which surface should I use?

  • Measuring how well video plays for your viewers — Video.
  • Measuring how your web or mobile application performs for real users, including journeys such as login, search, and checkout — App.
  • Measuring ad delivery and ad playback alongside content — Ads.
  • Analyzing who is watching, across segments and households — Audience.

Most teams use more than one surface. Because they share a single platform and a common set of dimensions, you can move between them without re-instrumenting or re-filtering your data.