Connect Data Feeds

 

Conviva’s Connect Data Feeds provide an easy route to ingest Conviva data into your data warehouse for further analysis. Data Feeds unlock many new use cases, for instance, powering an internal dashboard with audience data, drilling into churn factors, or forecasting system load.

Data Feeds are flexible and can be configured by selecting:

  • Feed type (Flow, Event, Session, or Ad) with metrics and metadata

  • File format (CSV, Avro, or Parquet)

  • Export frequency

  • Export location (FTP/SFTP, Amazon Web Services (S3), or Google Cloud Services)

Conviva offers a range of Data Feed types across VSI and DPI to suit your requirements:

DPI VSI

Flow Feed: Flow level metrics and metadata with session data.

Session Feed: Session level metrics and metadata with custom tags.

Event Feed: Event level metrics and metadata.

Ad Feed: Ad level metrics and metadata.
  Offline Feed: Engagement data for content downloads.

Common Use Cases for Using Data Feeds

  • Understand Customer Sentiment and Improve Retention: Combine Conviva's Data Feeds with CRM data, contact center logs, or app-store ratings to identify behaviors linked to customer churn. By analyzing session, flow, and event-level data, isolate issues that contribute to dissatisfaction.

  • Optimize a Key Metric: Connect Data Feeds support detailed analysis of how various dimensions—such as device type, geography, or network—affect a selected metric. For example, examining purchase completion rates on mobile devices in a specific region. Identify the influential factors contributing to system performance and accordingly estimate the effect of improvements.

  • Identify Fraudulent or Abusive Activity: Use Conviva Feeds with CRM or identity data to detect abnormal or high-risk behavior. For example, concurrent logins from distant locations, or patterns indicating restreaming attempts. Investigate event-level details to respond proactively.

  • Support Personalization and Improve Journey Completion: Use Conviva Data Feeds with CRM-based segmentation to get meaningful customer cohorts based on behavior or preferences. Identify users who pause mid-journey and trigger targeted prompts to help them complete key actions.

DPI Feeds

DPI Feeds provide a regular file delivery of data to a chosen location, ideal to gain insight into user behavior, experience metrics, and actionable diagnostics for business, technology, and operational teams. Feeds can be set to minute or hourly frequencies, in Parquet or Avro format. DPI Feeds for Flow and Event data enable application outcome performance analysis at multiple layers of granularity.

Data Feed Contents Use Cases
Flow

Flow level metrics, metadata and session data.

Recommendation Engines
Churn Analysis
Pricing
User Cohorting
Trending and Forecasting
Fraud detection

User Journey Analysis
Event

Event level metrics and metadata.

Full Manual Mode
Feature Analysis
Advanced Behavior Analytics

VSI Feeds

VSI Feeds enables exporting video streaming data for Session and Ad. The summary includes include metadata, such as viewerID, and metrics (aggregated from event logs), such as Playing Time.

The session time span is from the moment the client starts the session until the client terminates the session. The extracted data represents a snapshot of each session at the end of the day, thereby helping in the session’s performance analysis at a granular level.

Conviva Data Feeds help engineering, analytics, and product teams extend insights beyond what dashboards or aggregated metrics typically provide and understand how users behave by showing which experience metrics influence engagement. Instead of relying on time-series data that only records event counts, Data Feed helps in measuring how long customers spend in each part of the user journey (for example, login, search, browsing, playback, or purchase).

Use the metrics and dimensions to identify patterns, link performance issues to business outcomes, and create custom metrics through Pulse UI. These detailed datasets support analysis across different geographies, devices, networks, and app versions, making it easier to understand how user experience impacts churn, engagement, and revenue.

Conviva VSI Connect Files

The Conviva Connect session summary files contain the daily and sub-daily delivery frequencies of offline historical logs of your Conviva data across the supported Conviva data models.

To access Connect file data definitions, login to Pulse or reach out to your Conviva representative for access.

Note: To include the Conviva Household ID in your content and ad summary data, reach out to your Conviva representative.

 

 

Get Started with Conviva Connect

  1. Enable Conviva Data Feed

    To enable Conviva DPI or VSI Feed, reach out to your Conviva Representative or contact Conviva Support.

    Conviva will configure your delivery frequency and destination options.

  2. Get the Conviva Data Feed

    3. The method of delivery is either to a data store, such as a Google Cloud Storage bucket, an Amazon S3 bucket, or SFTP file transfer.

    • The Conviva Data Feed output file format is CSV (comma-separated values). We use the standard described in RFC 4180.
    • The Conviva VSI Feed file name is in the format: ContentSessionLog.csv, AdSessionLog.csv, IdentitySession.csv

    For more details about the delivery destinations, refer to:

    For more details about managing the S3 Bucket and AWS Role with the KMS encryption for SSD upload, refer to:

    For more details about how to use Conviva Connect Content Summary reports, refer to:

    • Conviva Content Summary Report (Contact Conviva)

    For more details about how to derive the Streaming Performance Index (SPI) data based on Content Summary reports, refer to:

    • SPI Calculation based on Content Summary (Contact Conviva)

    For more details about how to generate Quality Impacted Assets (QIA) report, refer to:

    Conviva replaces the SSD files. To continue using the SSD file delivery, refer to:

    • Conviva Video SSD (Contact Conviva)

    • Ads SSD (Contact Conviva)

 

Connect Data Feed Connect Data Feed Connect Data Feed DPI Feed DPI Feed DPI Feed VSI Feed VSI Feed VSI Feed API API API Connect Connect SFTP S3 Bucket Google Cloud Storage GCS Bucket