Audience Use Cases

Audience use cases provide a hands-on way for customers to implement key Content Insight feature scenarios.

Updated 2026-05-29 content, analytics, use, cases, vi application, use cases

Audience use cases provide a hands-on way for customers to implement key Content Insight feature scenarios. These example scenarios highlight several of the most common work flows used to analyze and correlate content and viewership data into deterministic decision points, across stakeholders to support content decision-making, content marketing, and executive content strategies.

Use Case 1

Audience Scenario—Analyze Data for Content Licensing Decisions

Use Case 2

Audience Scenario—Discover Content Drivers

Use Case 3

Audience Scenario—Understand Consumption Patterns

Use Case 4

Correlating Content and Social Viewing