Conviva Docs

The Conviva Digital Intelligence Platform unifies fragmented signals into a single source of truth, using full-census client-side telemetry and stateful real-time analytics to connect consumer experience with business outcomes and system performance.

Updated 2026-08-06 digital-intelligence-platform

Conviva Digital Intelligence Platform & Applications

The Conviva Digital Intelligence Platform unifies fragmented signals into a single source of truth. Powered by full-census, client-side telemetry and stateful, real-time analytics, connecting consumer experience patterns to business outcomes and system performance.

With Conviva applications, gain AI-driven insights with intuitive exploration through Pulse (visual) and Nexa (natural language), enabling teams to transform digital complexity into growth, reliability, and operational intelligence.

By connecting consumer engagement patterns, business outcomes, and system performance, Conviva powers AI-driven, automated insights and enables intuitive exploration—helping enterprises to unlock growth opportunities, improve customer satisfaction, and achieve operational excellence at any scale. Conviva Video Streaming Insights (VSI) enables real-time, application and video streaming performance insights across its Video, App, and Ads product surfaces, connecting customer experience, engagement, and system behavior with the related business outcomes.

After account setup, Conviva implementation starts with integrating Conviva sensors: VSI Sensor in your players to pass data to Conviva so you can run Conviva VSI, Ads, and Audience apps for detailed analysis and/or DPI Sensor for collection of app events so you run Conviva DPI for detailed app performance analysis.

In addition, Conviva APIs and service integrations support data extraction for ingestion in your data warehouse or custom applications.

1. Account Setup and User Provisioning

  • Conviva sets up c3. account access.

  • Customer works with Conviva for SSO and security setup.

  • Conviva configures admin users
    Customer admins

    invite and manage users.

2. Conviva Sensors: VSI Sensor, DPI Sensor

3. Conviva Applications: VSI, Ads, Audience, DPI

Conviva Applications

Conviva applications enable real-time, cohort-level insights that align product, engineering, IT, and support with shared insights, reduce the complexities of performance analysis and issue resolution, and fill the gap between customer experience, engagement, and system performance.

Conviva VSI

Address issues in real time to keep viewers engaged. Continuously analyze, monitor, and optimize performance with the single source of truth in quality of experience (QoE).

Conviva DPI

Convert experience, performance, and engagement into real-time operational metrics, across your web and native applications.


Conviva Audience

Acquire and energize viewers everywhere you stream. Deliver the right content at the right time across streaming, and advertising to acquire viewers and keep them tuned in.

Conviva Platform

Stream Sensor (Data Ingest)

Stream Sensor provides comprehensive, real-time, cross-device collection of all your streaming data—which is then cleaned, standardized, and normalized—providing the most accurate information about your entire streaming audience.

Household ID 

Household ID makes it easier for publishers to unify viewer identity across all their streaming points of distribution, including brands, applications, and devices. Standard data collection across all end points makes building viewer profiles across all points of distribution seamless.

Conviva Connect

Access and share real-time and historical experience, engagement, and identity data in a variety of methods for reporting, analysis, enrichment, and activation purposes.