Audience and Engagement Metrics
Audience and Engagement metrics capture measurable indicators derived from user interaction data that reflect how users access, interact with, and engage with digital experiences. These metrics provide insights into user activity patterns, session behaviors, and content consumption, enabling a comprehensive understanding of audience reach and engagement levels.
|
Metric |
Defintions |
Secondary Metrics | Supported Sensors |
|---|---|---|---|
| Active Devices | The total number of devices that generated at least one event during the specified time interval. | N/A |
|
| Active Users |
The total number of unique users who generated at least one event during the specified time interval. Note: When exporting Active Users data, each row lists the unique user ID within that time interval, while the total count reflects the number of unique user IDs within the entire query time range. In cases with repeat users, the sum of unique users within the intervals will be larger than the total unique user IDs. |
N/A |
|
| App Active Time |
The total time user spends in app within a single session. |
N/A |
|
| App Sessions (Ended) |
The total number of sessions that ended during the specified time interval. |
N/A |
|
| App Sessions (Interval) |
The total count of sessions that occurred during the specified time interval. |
N/A |
|
| Minutes Per Page | The duration, measured in minutes, that users spend on each web page. The metric is calculated by dividing the total duration of time users spend on each web page by the number of pages.
Distribution: Page Load Complete Count vs Minutes Per Page Distribution: a distribution by preset buckets, where each bucket displays the total page load complete count in a specified range for corresponding minutes per page. This distribution helps you understand audience engagement with web pages and optimize them accordingly. |
Page Load Count | JS |
| Events per Time |
The event count per active user hour. The metric is calculated by dividing the total number of events by the total amount of hours users spend actively engaged in a native application or a web application. Note: This metric was renamed from Total Events per User Active Hour. |
N/A |
|
| Time To First Attempt |
The duration, measured in seconds, within a session before the first video attempt. This metric is calculated by dividing the total interval time from the “session start” event to the first video attempt event as a type of conviva_video_events by the number of sessions during which the viewer clicked play or the video auto-played generating a video attempt event. Distribution: First Attempt Count vs Time To First Attempt Distribution: a distribution by preset buckets, where each bucket displays the count of first attempt in a specified range for corresponding duration within a session before the first video attempt. This distribution helps you understand user engagement with videos in your app and optimize their accessibility and visibility. Note: Need to install the Video SDK to use the metric. |
App Sessions |
|
| Total Events |
The count of mapped events, including both Conviva mapped events and custom mapped events. Note: A list of mapped events can be viewed in Actviation tabs for Semantic Mapper and Management. |
N/A |
|
| User Active Time (Ended) | The total session lifetime active user time, in hours, of the sessions that ended during the current interval, not including the timeout window. | N/A |
|
| User Active Time (Interval) | The total active user session time, in hours, during the current interval, not including the timeout window. | N/A |
|
| User Sessions (Ended) | The number of user sessions that ended during the current interval. | N/A |
|
| User Sessions (Interval) | The number of user sessions that were active during the current interval, not including the timeout window. | N/A |
|
| Video Bounce Rate |
The percentage of sessions that did not include the video attempt event in an app. The metric is calculated as the count of sessions without the video attempt event in an app, divided by the count of ended sessions in the app. If the Ended Session Count metric is zero, the App Video Bounce Rate metric is set to 100% by default. Note: Need to install the Video SDK to use the metric. |
Ended Session Count |
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