Video Bounce Rate

The percentage of sessions that did not include the video attempt event in an app.

Updated 2026-07-23 video-bounce-rate

Video Bounce Rate

The percentage of sessions that did not include the video attempt event in an app. The metric is calculated as the count of sessions without the video attempt event in an app, divided by the count of ended sessions in the app. If the Ended Session Count metric is zero, the App Video Bounce Rate metric is set to 100% by default.

Need to install the Video SDK to use the metric.

Secondary Metrics

Ended Session Count

Supported Sensors

  • Android
  • iOS/tvOS
  • JS

For the full VSI App metrics catalog, see Metrics.