Ad Unique Viewers Beta
Ad Unique Viewers (based on Ad Ended Plays) counts the total number of distinct viewers that had an ad attempt and completed at least one ad play during the selected interval. This metric measures viewer reach within the ad lifecycle rather than the content lifecycle. It is available for intervals up to 24 hours within the last 30 days. A portion of sessions may not have a Viewer ID set (due to viewer consent restrictions), so this count may be lower than actual value for the same interval.
Related Support
| Metric Details | Description |
|---|---|
| Dashboards and Metric Presentation |
|
| Dimensions | Use MetricLens dimensions to filter this metric by metadata segments for enhanced audience engagement analysis. For example, limiting data to a specific asset and player to understand the size of your audience for a specific event. |
| Diagnostics | No |
| Manual Alert Support | No |
| AI Alert Support | No |
| Metric Adjustment | None |
For more metric definitions, see the Metric Dictionary.