Ended Plays/Unique Device

The Ended Plays/Unique Device metric is calculated by dividing the total number of Ended Plays in a selected time range by the number of Unique Devices with Ended Plays in that time range. An increasing or higher number indicates that viewers watched more videos on the same device and likely experienced higher engagement.

Updated 2026-07-27 ended-plays-unique-device

Ended Plays Per Unique Device is an 'Ended' type metric. Since the Unique Devices with Ended Plays metric also counts only devices having an Ended Plays in the selected time range, each Unique Devices with Ended Plays by definition has at least one Ended Plays.

Ended Plays Per Unique Device is available in Summary and Time Series formats.

Related Support

Metric Support:

Description:

Dashboards
  • Trends
  • MetricLens
Dimensions Use MetricLens dimensions to filter this metric by metadata segments for enhanced root cause analysis. For example, limiting data to specific ISP and player dimensions can narrow the root cause of lower Ended Plays Per Unique Devices to a known provider and player type.
Diagnostics

No.

Manual Alert Support

No.

AI Alert Support No.
Metric Adjustment

None.

For more metric definitions, see the Metric Dictionary.