Ad Playback Failures

The sum or a percentage of the cumulative ended ad creatives that terminated with a playback failure error in the selected time period.

Updated 2026-08-07 ad-playback-failures, ad metrics

The sum or a percentage of the cumulative ended ad creatives that terminated with a playback failure error in the selected time period.

Ad playback failure occurs when a playing ad creative terminates due to a media playback error. APFs are an important measurement of service quality and audience engagement, especially when a large percentage of ad creatives terminate due to playback errors.

Metric Details Description
Dashboards and Metric Presentation Real-time, Ads, Diagnostics, Trends
Real-Time Support No
Historical Support Yes
Manual Alert Support Yes
AI Alert Support No

For the full Ads metrics catalog and related metrics, see Ads Metrics.