The average percentage of your ad creatives that were viewed in the selected time period. This metric is an ended type metric that is only available for ended ad sessions.
Ad % Complete Summary: the Ad % Complete during the selected time period for the selected dimension.
Ad % Complete Time Series: a time series for the selected time period, where each point is the Ad % Complete during that specific interval.
Conviva calculates the Ad % Complete by dividing the sum of the ad creative playing time for all ads by the sum of the total creative length of those ads. This metric excludes ads when the content length isn’t available or not reported by the device.
Related Details
| Metric Details | Description |
|---|---|
| Dashboards and Metric Presentation | Real-Time, Ads, Trends |
| Real-Time Support | Yes |
| Historical Support | Yes |
| Manual Alert Support | No |
| AI Alert Support | No |
For the full Ads metrics catalog and related metrics, see Ads Metrics.